Complete Story
11/30/2023
Claudia St. John, Ph.D.
New to UID
Claudia St. John is president of Affinity HR Group. A frequent public speaker who is quoted often
in national and industry press, Claudia is a regular contributor to numerous print and electronic publications on t
he topic ofhuman resources. Her professional passion is in engagement, team development and workplace communication. Claudia is also the author of Transforming Teams – Tips for Improving Collaboration and Building Trust, a “#1 Hot New Release” on Amazon.com. Claudia holds an undergraduate degree in employee benefits and labor relations from The American University and a master’s degree in business and public administration from The George Washington University, and numerous HR and behavorial science certifications.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
