Complete Story
12/03/2023
009. Culture as a Competitive Advantage: Building a Strong Foundation in Distribution (afternoon)
Instructor: Tracie Sponenberg
Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00 PM
This session delves into how cultivating a positive and resilient culture in Distribution can serve as a powerful competitive advantage. Participants will explore strategies for building a robust cultural foundation that aligns with business goals, creates an incredible employee experience, and drives long-term success. By understanding the critical role of culture, distribution leaders can create an environment that not only attracts and retains top talent but also fosters innovation and operational excellence.
Learning Objectives
- Recognize the Impact of Culture on Business Performance: Understand how a well-defined and positive organizational culture can influence key business outcomes, including employee satisfaction, customer loyalty, and financial performance.
- Identify Key Elements of a Strong Organizational Culture: Learn about the core components that contribute to a thriving culture within distribution companies and how these elements can be tailored to support strategic objectives.
- Develop Strategies to Cultivate and Sustain a Positive Culture: Explore practical approaches for nurturing a culture that promotes collaboration, innovation, and resilience, ensuring alignment with the company's mission and values.
- Leverage Culture as a Tool for Talent Attraction and Retention: Discover how a compelling organizational culture can become a magnet for attracting and retaining high-performing employees, thereby enhancing the organization's competitive position in the market.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
