Complete Story
12/04/2023
047. Winning with Simplicity - CLOSING KEYNOTE
Instructor: Bob Marsh
Level of Complexity: Foundational
11:15 AM - 12:30 PM
Our world is too complicated, and the more complex it is, the harder it is to grow, to lead, and to sell. Information overload, weakening attention spans, and confusing processes contribute to this complexity, which creates a unique opportunity to stand out from the competition by using simplicity as your competitive advantage.
Built from hands-on executive leadership experience, combined with the latest research on influence and customer expectations, Bob will launch your team on a journey of creating an elite customer and employee experience that will become your company's greatest weapon to capture more market share.
After Bob’s powerful message, your team will walk away with a slew of new skills and resources, including:
- How to squash the false psychological blockers that inhibit your ability to be more influential
- The critical skills for transforming information overload into engines to drive faster decision making
- The mindset shift to lead customers through decisions so you can win more and grow faster
- A proven method to focus on the priorities that matter to maximize your impact
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
