Complete Story
10/11/2024
003. From Status Quo to Status GROW: Building and Leading a Profitable Culture (morning)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational/Intermediate
10:30 AM - 12:00 PM
Company culture is pivotal. Without a strong culture, even the most brilliant business strategy will struggle to thrive. It’s insightful to compare companies that merely talk about their culture with those that authentically embody it. Witnessing a company fully embrace its values is truly inspiring—not to mention it’s pretty awesome to see the impact on employees. Based on Todd Cohen's newly published fourth book on sales culture, this high-energy and interactive keynote will ask a question that will set your company apart from the competition: Is your culture profitable? Going beyond number metrics and KPIs, Todd takes the audience on a journey of leading in a culture and how every action influences colleagues, clients, and the business's overall health.
Learning Objectives:
- How culture drives profitability!
- The SEVEN indicators of a profitable culture!
- How to lead in profitable culture!
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
