Complete Story
10/11/2024
016. Marketing Makeover: How to Fix Your Marketing and Drive More Revenue to Your Business . How to Become a Stronger Coach and Leader of Your Sales Team (morning)
Instructor: Jamie Turner
Level of Complexity: Intermediate/Advanced
9:00 AM - 12:00 PM
Several years ago, Williams-Sonoma introduced a bread maker for $275. When sales of the bread maker didn’t take off, they introduced a second bread maker that was slightly better than the $275 bread maker … but they charged $550 for it. What happened after they introduced the $550 bread maker? Sales of the $275 bread maker went through the roof. This happened because Williams-Sonoma knew about Relative Pricing which is a way to help consumers re-frame how they think about the cost of products. Bottom Line: Consumers behave in ways that are sometimes surprising. And businesses that understand these behaviors outperform their competitors. In this fun, engaging, action-oriented speech, internationally recognized author, professor, and CNN contributor Jamie Turner will take everything you know about marketing and turn it on its head. This is a top-to-bottom look at consumer behavior, insight development, and strategic thinking. You won’t learn about simple tactics in this session. Instead, you’ll learn how to re-wire your brain so that you can be more innovative, fresh, and inventive when you develop your next marketing campaign.
Learning Objectives:
- How to Think Backwards: New problems can’t be solved with old solutions. By thinking backwards, you can arrive at new, surprising solutions.
- Consumer Behavior: Consumers behave in funny ways. In this speech, attendees learn how to use those behaviors to improve marketing results.
- Neuroscience: Neuroscience helps us re-frame how we think about consumers. Understanding neuroscience is a marketer’s secret weapon.
Bookstore
From Status Quo to Status GROW®
Todd Cohen
From Status Quo to Status GROW®” is an engaging and action-oriented book by Todd Cohen. It is the fourth installment in the “Everyone’s in Sales” series of business books. This book emphasizes the “everyone’s in sales” mindset through the perspectives of professional and personal leadership. The fact is that everyone is involved in sales, and everyone has the potential to be a leader—it's YOUR choice! While sales training is designed for the sales team, fostering a sales culture is essential for the entire company, ensuring that it remains competitive and profitable.
