Complete Story
10/14/2024
034. Customer Pricing & Profitability (afternoon)
Instructor: Colin H. Dees
Level of Complexity: Intermediate
1:30 PM 4:00 PM
In this workshop, Colin will cover the concepts associated with a fresh assessment of current customer pricing setup and management structure including techniques in using relevant data for planning, controlling, and decision-making. Colin will also dive deep into understanding customer and product segmentation, how to assign or allocate pricing and margins, developing strong practices for setting up a price matrix and learning about industry best practices. Excel and Data Analytics will be used throughout the workshop, highlighting their importance in practical application.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
