Complete Story
09/26/2025
Benjamin Cohen
New to UID
Benj Cohen is the founder and CEO of Proton.ai, the leading AI-powered CRM for distributors. His mission is to help distributors sell smarter and grow faster. Benj’s journey started at Benco Dental, his family’s distribution business founded in 1930. With a deep understanding of distributors’ needs, he founded Proton.ai while studying data science at Harvard. A recognized voice on AI and modern sales in distribution, Benj has been featured in MDM, DSG, and Industrial Supply Magazine. In 2022, his company secured a $20 million Series A led by Felicis Ventures. The following year, he became the first leader in distribution to earn a spot on Forbes 30 Under 30.
Bookstore
Strategic Pricing For Distributors: Tools and Rules for Building Higher Margins
Brent Grover
Experience shows that most distributors are leaving at least two percentage points of gross trading margin on the table. This translates into 2% of total sales. Many companies can ultimately achieve more. The improvement is attainable fairly quickly and has proven to be sustainable. Two percent is the difference between mediocre profit results and stellar performance!
