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09/26/2025

Bob DeStefano

Bob DeStefanoBob DeStefano is a B2B Marketing Strategist and Fractional CMO who helps distributors and manufacturers transform outdated marketing into a system that drives measurable sales growth. With over 30 years of experience, Bob is the founder of SVM E-Marketing Solutions, a B2B marketing consultancy that serves sales-driven distributors and manufacturers. He has helped companies across the distribution spectrum—from electrical and industrial to foodservice and sanitary processing—build marketing strategies that generate qualified leads and drive the sales process. Bob works with leaders who are frustrated that marketing feels like a black hole—no leads, no ROI, no impact on sales—and who know that what worked just five years ago no longer moves the needle. Today's B2B buyers often complete most of their research before ever talking to sales, making visibility, trust-building, and sales-marketing alignment more critical than ever. Author of Old Dog, New Clicks and a frequent contributor to Modern Distribution Management, Industrial Distribution, Contractor Supply, and MarketingProfs, Bob is a trusted keynote and workshop speaker for trade associations and business conferences. Known for his practical, jargon-free style, he delivers strategies that attendees can act on immediately. His sessions resonate with business owners and executives who want clarity—not confusion—and who are ready to build a marketing system that drives real results in today's AI-driven B2B buying process.

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Value-Added Selling (4th Edition)

Paul Reilly & Tom Reilly

Value Added Book

“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.

Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.

 

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