Complete Story
09/26/2025
Brian Gardner
New to UID
Brian Gardner is the founder of Sales Process 360 LLC, a CRM coaching and consulting company focused on helping companies implement and achieve adoption with CRM. Brian specializes in the Industrial market with a focus on distributors, reps, and manufacturers. Brian started his sales career for a process control and instrumentation company as an inside sales specialist, working his way into outside sales and then into sales management. His belief that improving processes to promote team selling and better managing the Front-End of the sales cycle is key for growth. With the belief and passion for sales process improvements, he leveraged CRM within the company and in 6 years there was 3x growth. He left the industrial sales company and started a CRM company which was sold, and he is now focused on helping companies achieve ROI form CRM as a consultant and coach. He is also a frequent guest speaker on CRM at Texas A&M University and the LSU Professional Sales Institute. He is the author of 2 books “ROI from CRM, it’s about sales process not, not just technology” and his latest “CEO for CRM, your roadmap for CRM success”. Brian earned his BS in Industrial Technology from Louisiana State University as well as working in Switzerland during college in manufacturing and marketing for a pressure and temperature technology company. Brian resides in New Orleans but spends his free time at his camp on the water in Mississippi.
Bookstore
The Credit Overlord: A Decade of Credit Advice Unleashed, Volume 1
Thea Dudley
Embark on an insightful journey through the complex world of credit and collections with Credit Advice Unleashed Volume I, the first installment in an indispensable series. This collection brings together a decade’s worth of Thea Dudley’s highly regarded advice columns, showcasing her unmatched expertise and unfiltered insights. With over 35 years of experience in the building materials and construction industry, Thea Dudley has earned her title as the ‘Credit Overlord,’ offering sharp-witted guidance, practical solutions, and an unapologetically candid approach that professionals in the field have come to rely on.
In Credit Advice Unleashed Volume I, readers will find real-world answers to the most pressing credit and collections questions, addressing the challenges and nuances faced by businesses in maintaining financial health and cash flow. Thea’s columns, infused with humor and hard-earned wisdom, provide both seasoned credit professionals and newcomers with the tools they need to navigate this critical aspect of business with confidence.
Whether you’re tackling overdue accounts, negotiating with clients, or streamlining internal processes, this book is your guide to mastering the intricacies of credit management. Experience Thea Dudley’s unparalleled voice and let her years of experience elevate your credit and collections game.
