Complete Story
 
09/26/2025
John R Mackay
New to UID
John R. Mackay has over four decades of experience helping entrepreneurs, primarily in owner-managed businesses, improve their profitability by understanding their strengths and weakness. Since 1982, John has been conducting benchmarking studies for trade associations. Prior to forming the Mackay Research Group, John was Vice President of the Profit Planning Group. In 2004, Mackay spun-off a segment of PPG to form the Mackay Research Group.  John received his undergraduate degree from The Ohio State University and his MBA from the University of Colorado.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?



