Complete Story
09/26/2025
005. Is Your Culture Profitable?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate
10:15 AM - 12:15 PM
How to Transform Workplace Culture Into Your Greatest Competitive Advantage Based on Todd's newly published fourth book on sales culture, this high-energy, thought-provoking keynote asks the question that will set your organization apart from the competition: Is your culture profitable? Without a strong culture, even the most brilliant business strategy will struggle to thrive. In distribution and supply chain, where collaboration across departments, vendor relationships, and customer partnerships are critical, culture isn't just a "nice-to-have"—it's your competitive edge. Todd takes the audience beyond number metrics and KPIs on a journey of leading in culture, showing how every action influences colleagues, clients, and the business's overall health.
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What's Your Plan? Smart Salesforce Compensation in Wholesale Distribution
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According to authors Mike Marks and Mike Emerson in their book, What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, there is absolutely no relationship between your sales incentive plan and your likely gain or loss in market share.



