Complete Story
09/26/2025
012. Are You Easy to Do Business With?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate/Advanced
1:30 PM - 4:30 PM
This powerful session challenges distribution and supply chain professionals to examine their business from the customer's perspective. Through real-world case studies and interactive elements, it reveals how seemingly small barriers—complex processes, unclear communication, difficult policies—create massive revenue leaks. While your competition focuses on price cuts and flashy features, you'll discover how to become the vendor, partner, or employer that people actually WANT to work with. This presentation transforms how leaders think about customer experience, employee engagement, and operational efficiency by making "easy to do business with" your ultimate competitive advantage.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
