Complete Story
09/27/2025
021. Gear Up for Greatness: Rebuilding Culture One Leader at a Time
Instructor: Lisa Ryan, CSP
1:30 pm - 4:00 pm
You can’t outsource culture, and you can’t fix what you haven’t named. In this energizing, story-driven session, Lisa Ryan introduces the Six Gears of Grategy®, a practical, people-first framework designed to help distribution leaders build a culture their employees won’t want to leave. This session isn’t about theory. It’s a clear system that breaks culture down into six actionable areas: Attitude, Appreciation, Access, Acts of Service, Applause, and Accountability. Through real-world stories, hands-on exercises, and facilitated discussion, participants will identify what gear they need to shift; and what’s grinding employee morale to a halt. Whether you’re a new manager or seasoned leader, this workshop will help you recalibrate how you lead, how your team feels, and how your culture performs.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
