Ready or Not- Here Comes Z
For several years, attention was centered on the Millennials, also known as Generation Y (1982-1995). This first generation of the Post-Industrial Era ushered in the computer age and wowed and perplexed the world as the largest, most diverse, and best educated generation in history. Now, we’re turning our attention to Generation Z (1996-2009) — the oldest who turned 21 in 2017— to gain a better understanding of what will define and drive this next generation of workers and consumers. Download the article.